PROJECT OVERVIEW: Photograph specific St Joseph’s Healthcare staff. Images were used to launched their new strategic plan.
OUR APPROACH: In order to accomplish the 29 photoshoots and corresponding 29 video shoots, I brought a team together to help the process unfold seamlessly. Moving quickly, we scouted each location for angles and existing lighting conditions. Separate lighting for photography and video was required. Our tethered shooting process allows for the client and marketing agency to see images in real-time. For each of the 29 people involved, we photographed a portrait and an “action” shot for each participant, then reset up for video production. Portraits were presented to the client using an online proofing gallery with final selections being retouched and delivered.
SERVICE PROVIDED: On location environmental portrait photography and video production.
(Below are select images used in the campaign.)
Below is the video used in the St Joe’s strategic plan, created in partnership with talented team at Muse Marketing Group.